We thrive on making it easier for our merchants to hear "YES" more often.

Our programs are designed to allow your sales professionals to focus more on the long-term benefits of your products and services and less on the short-term costs.

We are privileged to serve the remodeling, home improvement, consumer durables, and other consumer finance merchants who make up our client list. We are always looking for ways to improve our service level, to both our business clients and the consumers who have loans with AmeriFirst finance.

Diversity and experience are the key elements to our company's success. Our senior managers have over a century of combined experience in home improvement lending, and our customer service and collections staff are led by managers who eat and breathe delighting the customer.

Servicing consumer loan portfolios is a fundamental part of our business. Unlike some lenders, we have never outsourced this critical function. Having been in business for over 35 years, we know how to manage challenging portfolios and have a positive impact.